Why You Should Not Delay Getting an SSL Certificate
Over the past few years, the frequency and magnitude of online security breaches have made SSL certification more important than ever. These days, every website needs to have an SSL certificate to ensure sensitive data is completely protected.
An SSL certificate is a digital certificate that enables encrypted communication between web users and the server. If you’re considering launching a website, getting an SSL certificate is non-negotiable.
Here are some more reasons why you shouldn’t delay the process.
Security and Privacy Risks
While you may feel tempted to delay the process of obtaining an SSL certificate for a while longer, you’ll eventually bear the brunt of the delay.
Over 18.5 million websites are infected with malware on a weekly basis. Not only will your customers face the consequences, but you’ll also risk getting your unsecured site hacked.
With sensitive data (e.g. passwords, credit card numbers, etc.) unprotected, you could potentially face long-term damage that your company may never fully recover from.
Recommended Read: DDoS Protection - A Must-Have Feature for Small Businesses
Your Website Will Get Flagged By Google
Since obtaining an SSL certificate is a requirement, you’ll be held accountable for trying to delay it, or, worse, avoid it altogether. Your website will be flagged as “insecure” so potential customers know their data isn’t protected.
Not only will you notice a reduction in sales, but your brand identity will also take a hit. In the long run, you could be looking at an alarming bounce rate and diminishing business growth.
Your Rankings Will Fall
In 2014, Google announced that HTTPS encryption is a ranking factor, i.e. it affects your ranking on search engine result pages (SERPs). If you delay the process of obtaining an SSL certificate, your website will fail to appear on the first SERP.
Why does this matter? According to research, a whopping 75% of web users never scroll past the first page. As your rankings drop, your website will fail to generate a substantial amount of traffic, causing your sales to plummet. This will directly affect your bottom line, and put your business at risk of being shut down.
Contrarily, getting an SSL certificate is a great way to boost your rankings and generate more leads. Moreover, you’ll manage to improve site security and protect sensitive information.
Buy a Cheap SSL Certificate
Ready to reap the benefits of obtaining an SSL certificate? We can help you get started!
At JoivHost, we specialize in helping clients secure sensitive site information by getting affordable SSL certificates. Browse through our packages to pick the right option that fits your business needs.