7 August      John Ng

3 Ways Your Hosting Service Can Affect SEO

68% of online experiences begin with a search engine. Therefore, search engine optimization plays a pivotal role in maintaining an effective online presence.

Google considers more than 200 factors when indexing websites. Many aspects can affect the SEO of your website, including your web hosting service.

Here are a few ways a hosting service can affect SEO:

Website Speed

The most significant way your hosting service can affect the SEO of your website is the site speed.

According to Google’s Algorithm Speed Update, the load speed of a website directly influences the website’s SEO ranking.

Improving start render times contributes directly to a higher Google result, which is only possible by providing adequate resources to your website.

Therefore, you must buy a hosting service that can handle the traffic volume on your website. It will ensure fast load speed times and allow your website to rank higher on search engines.

Server Location

The physical location of a server can have a significant impact on the loading speed and overall performance of a website.

Closer the physical location to the user, faster the response, and better the performance. It’s important to determine from which country your majority of web traffic comes.

You can partner with an experienced hosting provider with servers across multiple countries to ensure high-performance of your website.

Also, go with a provider that offers integrated CDN with a reliable hosting solution to improve your SEO and attract web traffic from different parts of the world.

Hosting Uptime

Uptime is an estimate of system reliability and indicates the amount of time a server has stayed running. It can also have a massive impact on your SEO and search ranking.

GoogleBot indexes your website by crawling into your website pages. In case your website is not responding, the bot crawls on your site later to check if it’s up again.

If your website is up just after a few minutes, no harm’s done, but if it’s down for a longer period, it’ll harm your website’s SEO ranking.

The most common reason for downtime is poor website hosting. Hence, you should always buy a hosting plan that comes with a 99.99% uptime guarantee.

SSL Certificate: A Crucial Factor That Affects SEO

Due to online frauds, the trust factor of a website matters a lot to search engines.

Internet users don’t trust websites without an SSL certificate, nor does Google; therefore, it pushes your site down in the rankings.

An SSL certificate encrypts the connection between the user’s web browser and the server, providing a secure environment to browse and exchange personal information.

Ideally, you should buy a hosting plan that comes with a free SSL certificate to rank your website higher on search engines.

JoivHost is one of the leading web hosting companies to provide affordable and high-performance hosting plans with fast load times and 99.999% uptime. Whether you’re looking for cheap VPS servers or high-performance dedicated servers hosting, we’ve got your covered. All of our hosting plans come with a free SSL certificate. Call 1 (855) 225 5885 to get started!